Amplify Robotics aims to produce high quality electric motors – while specializing on those found in the joints of robotic arms. Therefore the customers are other companies from within the industry (b2b). I was commissioned to design a logo. To stand out from the competition, it was important to find a modern, sleek solution, while still remaining processable for the target group. The logo indicates the appearance of a robotic arm, without becoming too illustrative.

Amplify Robotics
logo design

Typeface
Neue Haas Grotesk