Jean d’Arcel provides high quality skin care products. In the course of their rebranding, that modernized the existing design elements, they aimed to also streamline their packaging. Essential goal was to show that the individual products are related, while still creating distinction between the different product lines. In a pitch, we presented different proposals how that could be achieved. One variant differentiated between the product line via color coding, the other aimed to do so by blind embossing various patterns into the paper.
Jean d’Arcel
Packaging